This incredible treasury of more than 2,500 logos were selected from over 10,000 submissions from the 500 best design firms in America. No wonder The Big Book of Logos has become a must-have for everyone interested in design. This classic reference source provides a huge variety of styles and techniques designers can flip through for inspiration.

Artist's Color Manual -- Developed by the same team that created Artist's Manual and Art Class, both top-selling art reference books, Artist's Color Manual is the ultimate guide to color for visual artists. Whether they work in oils, acrylics, watercolors, pastels, colored pencils, or inks, artists of all stripes will find information and ideas flowing from every profusely illustrated page. Renowned art instructor Simon Jennings begins with a basic introduction to color theory, the color wheel, and the art of mixing pigments. The heart of the Artist's Color Manual is a comprehensive guide to mixing and creating each color of the spectrum, from primaries to tricky neutrals, flesh tones, and metallics. Additional chapters focus on techniques, such as mixing media, that create color in both traditional and unexpected ways. Examples of work by accomplished artists and interviews with leading painters suggest creative ideas for color use. With expert instruction, detailed information, and inspiring visuals, Artist's Color Manual is especially helpful for those who are learning to paint, yet speaks with definitive authority to all artists looking to perfect their craft.

For most of its life, the Web has been a two-dimensional medium, with pages consisting of text and images. Now, however, Web 3D is about to take off, thanks to the rollout of broadband Internet access and a range of new technologies being made available to Web designers. This book shows the cutting-edge work currently being produced. It looks at immersive 3D worlds which allow users to chat and move around virtual environments; the use of 3D technology as a navigational metaphor for sites; 3D representations of merchandise on e-commerce sites; and animated 3D work, for example, on sports Web sites. In-depth case studies highlight the cutting-edge of current Web 3D, for example: Habbo Hotel, Lego, Mini, Spacelounge, and B3D Music Videos. Each case study will describe the project and the technology used to create it, with commentary from the designers. The book ends with thought-provoking predictions for the future of Web 3D.

The Big Book of Color is a hard book to top��one of the all time best selling titles in its field��but this companion edition does just that! The New Big Book of Color features a huge new crop of recent designs, creating a deluxe, full�color volume packed with numerous superior designs.

This reliable, one�stop resource shows the best work of top graphics designers from more than five hundred firms across the United States. A treasure trove of inspiring ideas and ongoing reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds, this book also definitely belongs near the drawing board of any student who is seriously preparing for a graphics design career.

The New Big Book of Color examines projects in even greater detail than The Big Book of Color with commentary from David E. Carter oh why each piece works well, as well as color formulas for print and web. Some projects also include commentary from the designers on what their ideas when creating the piece.

The sections are based on descriptions of the color combinations used on a given piece.

Complimentary / Contrasting / Feminine / Masculine / Childlike / Lively / Peaceful / Hip / Cool / Warm / Natural / Retro / Fun / Classic / Monochromatic

M�s de 2000 logotipos procedentes de 30 pa�ses, una casu�stica profundizada que re�ne a empresas y marcas como MINI Cooper, The Guardian, Unilever, Corbin los Houeston Rockets, DKNY, adem�s de las mejores agencias de dise�o del mundo como Pentagram, Interbrand, Wolff Olins, Meta Design, Rsearch Studios y Landor Design.

The business card has taken on a new level of importance in recent years. In an age where the business letter has been replaced by email, the personal contact evoked by a business card is more crucial than ever. Your card is often the one item taken away from a meeting, defining how people view your business long after any face-to-face meeting has faded from memory.

Whether you're a businessperson trying to develop your own letterhead set or a graphic designer trying to come up with that next great idea, your challenge is to communicate the "look and feel" of your company in the space your card and letterhead allows. The Little Book of Business Cards presents an unparalleled source of inspiration. In these pages, David E. Carter has gathered more than 260 representative examples of effective business cards and matching letterhead sets. Learn how to get the most from your choice of fonts, color, size, layouts, and logos -- and even what to do when you don't have a logo!

As an extra bonus feature, David E. Carter provides informative and instructional annotations to the featured business cards -- valuable lessons for you to apply to your own designs. With The Little Book of Business Cards in your library, you'll be sure to have a business-building design in no time.

Packed with original logos, corporate symbols, and trademarks, this collection includes work by more than 400 designers from around the world. All logos are indexed and categorized according to industry for ease of reference.

Designer's Color Manual -- The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.

Tom Fraser has over ten years experience designing books, marketing materials, and advertisements. Today he is creative director at Designer Training Ltd. in London.

Adam Banks is former Editor-in-Chief of MacUser UK, and has worked with digital imaging since the early 1980s. He lives in London.

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre�internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firm's personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the "letterhead set" will usually contain an envelope�one which ideally says "open me first." THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.

Este trabajo se presenta como un introducci�n a las tecnolog�as de imagen digital, sus bases y fundamentos, as� como las �reas de trabajo y disciplinas en que se ha introducido. No intenta sustituir a ning�n manual para un programa espec�fico, sino que trata de aclarar los conceptos esenciales que fundamentan cada opci�n tecnol�gica. Un conocimiento profundo de los medios implicados facilita la comprensi�n y la asimilaci�n de nuevos programas y dispositivos. Se trata de pensar y comprender, no de memorizar �rdenes sin entender realmente lo que sucede. Esta actitud nos lleva a asimilar los cambios de forma fluida, entendiendo las nuevas opciones de forma l�gica y natural.

El autor realiza adem�s una reflexi�n sobre la naturaleza del medio digital, analizando sus caracter�sticas y los aspectos que diferencian este modo de trabajar de las disciplinas anteriores. El nuevo medio digital ofrece sistemas de creaci�n y manipulaci�n de im�genes radicalmente nuevos que nos empujan a conformar un nuevo entorno audiovisual, enriqueciendo nuestra cultura y nuestro modo de conocimiento e interrelaci�n. Las nuevas herramientas posibilitan nuevos recursos de lenguaje que podemos explorar para descubrir su potencial.